Blackmagic Design have come up with a great value ATEM bundle for customers wanting to upgrade to an Ultra HD switching workflow. This offer is targeted to customers who are considering the purchase of Blackmagic Design’s ATEM Television Studio live production switcher. The offer will allow them to obtain a more powerful switcher for a similar price, along with a broadcast recorder which is commonly purchased alongside a switcher. And because ATEM Production Studio 4K and HyperDeck Studio 12G support instant switching between SD, HD and Ultra HD video formats, customers easily get a more advanced live production system as well as Ultra HD compatibility.